Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:  

●      The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

●      The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.

●      The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
            
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Gretchen Rubin had an epiphany one rainy afternoon in the unlikeliest of places: a city bus. The days are long, but the years are short, she realized. Time is passing, and I'm not focusing enough on the things that really matter. In that moment, she decided to dedicate a year to her happiness project.

In this lively and compelling account of that year, Rubin carves out her place alongside the authors of bestselling memoirs such as Julie and Julia, The Year of Living Biblically, and Eat, Pray, Love. With humor and insight, she chronicles her adventures during the twelve months she spent test-driving the wisdom of the ages, current scientific research, and lessons from popular culture about how to be happier.

Rubin didn't have the option to uproot herself, nor did she really want to; instead she focused on improving her life as it was. Each month she tackled a new set of resolutions: give proofs of love, ask for help, find more fun, keep a gratitude notebook, forget about results. She immersed herself in principles set forth by all manner of experts, from Epicurus to Thoreau to Oprah to Martin Seligman to the Dalai Lama to see what worked for her—and what didn't.

Her conclusions are sometimes surprising—she finds that money can buy happiness, when spent wisely; that novelty and challenge are powerful sources of happiness; that treating yourself can make you feel worse; that venting bad feelings doesn't relieve them; that the very smallest of changes can make the biggest difference—and they range from the practical to the profound.

Written with charm and wit, The Happiness Project is illuminating yet entertaining, thought-provoking yet compulsively readable. Gretchen Rubin's passion for her subject jumps off the page, and reading just a few chapters of this book will inspire you to start your own happiness project.

Perhaps one of the biggest issues all women face is their own insecurity. Beth Moore, one of today’s most admired and trusted Christian writers, wants women to be free from the insecurity trap. So Long, Insecurity will strike a chord with women everywhere, as Beth speaks truth into the lives of readers, showing them how to deal with their innermost fears, rediscover their God-given dignity, and develop a whole new perspective—a stronger sense of self. Women of all ages and backgrounds will resonate with this message of security and discover truths that will free them emotionally and spiritually and lead them to a better life as they walk with God.

Steve Harvey, the host of the nationally syndicated Steve Harvey Morning Show, can't count the number of impressive women he's met over the years, whether it's through the Strawberry Letters segment of his program or while on tour for his comedy shows. These are women who can run a small business, keep a household with three kids in tiptop shape, and chair a church group all at the same time. Yet when it comes to relationships, they can't figure out what makes men tick. Why? According to Steve it's because they're asking other women for advice when no one but another man can tell them how to find and keep a man. In Act Like a Lady, Think Like a Man, Steve lets women inside the mindset of a man and sheds lights on concepts and questions such as:

—The Ninety Day Rule: Ford requires it of its employees. Should you require it of your man?

—How to spot a mama's boy and what if anything you can do about it.

—When to introduce the kids. And what to read into the first interaction between your date and your kids.

—The five questions every woman should ask a man to determine how serious he is.

— And more...

Sometimes funny, sometimes direct, but always truthful, Act Like a Lady, Think Like a Man is a book you must read if you want to understand how men think when it comes to relationships.

My name is Ree.

Some folks know me as The Pioneer Woman.

After years of living in Los Angeles, I made a pit stop in my hometown in Oklahoma on the way to a new, exciting life in Chicago. It was during my stay at home that I met Marlboro Man, a mysterious cowboy with steely blue eyes and a muscular, work-honed body. A strict vegetarian, I fell hard and fast, and before I knew it we were married and living on his ranch in the middle of nowhere, taking care of animals, and managing a brood of four young children. I had no idea how I'd wound up there, but I knew it was exactly where I belonged.

The Pioneer Woman Cooks is a homespun collection of photography, rural stories, and scrumptious recipes that have defined my experience in the country. I share many of the delicious cowboy-tested recipes I've learned to make during my years as an accidental ranch wife—including Rib-Eye Steak with Whiskey Cream Sauce, Lasagna, Fried Chicken, Patsy's Blackberry Cobbler, and Cinnamon Rolls—not to mention several cowgirl-friendly dishes, such as Sherried Tomato Soup, Olive Cheese Bread, and CrÈme BrÛlÉe. I show my recipes in full color, step-by-step detail, so it's as easy as pie to follow along.

You'll also find colorful images of rural life: cows, horses, country kids, and plenty of chaps-wearing cowboys.

I hope you get a kick out of this book of mine. I hope it makes you smile. I hope the recipes bring you recognition, accolades, and marriage proposals. And I hope it encourages even the most harried urban cook to slow down, relish the joys of family, nature, and great food, and enjoy life.

More than 100 pages of new, cutting-edge content.

Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, The 4-Hour Workweek is the blueprint.

This step-by-step guide to luxury lifestyle design teaches:
•How Tim went from $40,000 per year and 80 hours per week to $40,000 per month and 4 hours per week
•How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want
•How blue-chip escape artists travel the world without quitting their jobs
•How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist
•How to trade a long-haul career for short work bursts and frequent “mini-retirements”

The new expanded edition of Tim Ferriss’ The 4-Hour Workweek includes:
•More than 50 practical tips and case studies from readers (including families) who have doubled income, overcome common sticking points, and reinvented themselves using the original book as a starting point
•Real-world templates you can copy for eliminating e-mail, negotiating with bosses and clients, or getting a private chef for less than $8 a meal
•How Lifestyle Design principles can be suited to unpredictable economic times
•The latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being either

Revised edition of the classic cookbook, originally published in 1961.

From Mayo Clinic, a leading authority on health and nutrition, comes The Mayo Clinic Diet, the last diet you'll ever need.

Get a quick and gratifying start with Lose It!, the phase of the diet designed to help you lose up to six to ten pounds in just two weeks. Eat the foods you love - in moderation - in the Live It! phase, which is designed to help you continue to lose one to two pounds a week (and keep them off!).

Finally, here's the diet that helps you accomplish real and lasting weight-loss. This diet is no fad, but a solid, common sense approach brought to you by an organization that is an award-winning health information resource. Nor does The Mayo Clinic Diet require expensive ingredients (which can make a diet difficult to maintain in the long run.)

Through simple, healthy adjustments to your lifestyle, The Mayo Clinic Diet gives you the tools you need to achieve the success you want.

In two easy phases, The Mayo Clinic Diet helps you lose weight and keep it off for life.

In two simple phases, you'll be on the road to a healthy weight for the rest of your life. Packed with lots of extra encouragement - meal planners, recipes, tips for overcoming challenges, starting an exercise plan, and much more - The Mayo Clinic Diet gives you everything you need in one book.

Toss out the scales and calculators and pick up the foods you love. This is the diet you've been waiting for!