David Hayes-Bautista's fascinating study finds new sources that illuminate the California roots of Cinco de Mayo celebrations. But more than just uncovering the holiday's true origins, El Cinco de Mayo offers a striking interpretation of the making of a Mexican-American culture in Civil War-Era North America.--Stephen Aron, author of American Confluence: The Missouri Frontier from Borderland to Border State.

In this well-written and thoroughly-researched study, Hayes-Bautista reminds us that Cinco de Mayo is not really a Mexican holiday, but rather a celebration created in California during the American Civil War by native-born Latinos and immigrants from Mexico and Latin America. Hayes-Bautista has reconstructed the rich social and political world of these California Latinos in painstaking detail, and his analysis of their widespread political engagement reveals an activism hitherto not fully recognized. This is an original and revealing book that changes the way we think about nineteenth century California.--Richard Griswold del Castillo, author of The Treaty of Guadalupe Hidalgo: A Legacy of Conflict.

Every year, children and adults alike take to the streets dressed as witches, demons, animals, celebrities, and more. They carve pumpkins and play pranks, and the braver ones watch scary movies and go on ghost tours. There are parades, fireworks displays, cornfield mazes, and haunted houses—and, most important, copious amounts of bite-sized candy. The popularity of Halloween has spread around the globe to places as diverse as Russia, China, and Japan, but its association with death and the supernatural and its inevitable commercialization has made it one of our most misunderstood holidays. How did it become what it is today? In Trick or Treat, Halloween aficionado Lisa Morton provides a thorough history of this spooky day. She begins by looking at how holidays like the Celtic Samhain, a Gaelic harvest festival, have blended with the British Guy Fawkes Day and the Catholic All Souls’ Day to produce the modern Halloween, and she explains how the holiday was reborn in America, where costumes and trick-or-treat rituals have become new customs. Morton takes into account the influence of related but independent holidays, especially the Mexican Day of the Dead, as well as the explosion in popularity of haunted attractions and the impact of such events as 9/11 and the economic recession on the celebration today. Trick or Treat also examines the effect Halloween has had on popular culture through the literary works of Washington Irving and Ray Bradbury, films like Halloween and The Nightmare Before Christmas, and television shows such as Buffy the Vampire Slayer and The Simpsons. Considering the holiday in the context of its worldwide popularity for the first time, this book will be a treat for any Halloween lover.

Why is Cinco de Mayo--a holiday commemorating a Mexican victory over the French at Puebla in 1862--so widely celebrated in California and across the United States, when it is scarcely observed in Mexico? As David E. Hayes-Bautista explains, the holiday is not Mexican at all, but rather an American one, created by Latinos in California during the mid-nineteenth century. Hayes-Bautista shows how the meaning of Cinco de Mayo has shifted over time--it embodied immigrant nostalgia in the 1930s, U.S. patriotism during World War II, Chicano Power in the 1960s and 1970s, and commercial intentions in the 1980s and 1990s. Today, it continues to reflect the aspirations of a community that is engaged, empowered, and expanding.