“Doing Both shows how Cisco turns business questions into market answers, offering real-life examples that will benefit forward-looking leaders.”

—Jeff Immelt, Chairman and CEO, GE

“The best business books build around a single idea, often contrarian and counterintuitive. Everyone knows you can’t have your cake and eat it, too. One of the first things you learn at business school is that management is about making difficult choices. Well, not always. This book persuades the reader that in decision making ‘and’ is often better than ‘or.’ Well worth the read.”

—Sir Terry Leahy, CEO, Tesco

“Companies are often confronted with false choices, such as disruptive or sustaining innovation and optimization or reinvention. This book draws on Cisco’s impressive track record over the last decade to illustrate that the correct strategy is always to do both.”

—Ratan Tata, Chairman, Tata Group

“I have a very short personal list of ‘most-admired companies,’ and Cisco is one of them. Its management team has figured out how to break many ‘either-or’ tradeoffs that limit most companies’ abilities to innovate and grow. This book is a lucid, cogent chronicle of how they do this. Your entire management team should read it.” 

—Clayton Christensen, Robert & Jane Cizik Professor of Business Administration, Harvard Business School, and author of The Innovator’s Dilemma

“Insightful recommendations from a key executive within Cisco, the game-changing leader in networking for the Internet.”

—Garth Saloner, Philip H. Knight Professor, and Dean, Graduate School of Business, Stanford University

“Doing Both brings together many powerful lessons behind the story of Cisco, a company with a long record of delivering consistent innovation and strong business results. I encourage senior executives to embrace the challenges presented in this thoughtful book.”

—Dominic Barton, Global Managing Director, McKinsey & Company

Over the past seven years, in a highly unstable global economy, Cisco doubled revenue, tripled profits, and quadrupled earnings per share. How? By Doing Both. When companies face key strategic decisions, they often take one path and abandon the other. They focus on innovation and new business at the expense of core businesses or vice versa. They stress discipline and sacrifice flexibility. They focus on customers and ignore partners. And they struggle. Cisco believes there is a better way: Doing Both. Doing Both means approaching every decision as an opportunity to seize, not a sacrifice to endure. It means avoiding false choices, reduced expectations, and weak compromises. It means finding ways to make each option benefit and mutually reinforce the other. In this book, Cisco Senior Vice President Inder Sidhu explains why “doing both” is today’s best strategy. Then, drawing on Cisco’s hardwon insights and the experiences of companies like Procter & Gamble, Whirlpool, and Harley-Davidson, Inder presents a complete blueprint for “doing both” in your organization, too.

Win by Doing Both!

• Sustaining and Disruptive Innovation

• Existing and New Business Models

• Optimization and Reinvention

• Satisfied Customers and Gratified Partners

• Established and Emerging Countries

• Doing Things Right and Doing What Matters

• Superstar Performers and Winning Teams

• Authoritative Leadership and Democratic Decision Making

Single-player CAMPAIGN WALKTHROUGH covers all possible mission branches, including bonus objectives throughout the campaign.
Exclusive MAPS found only in the official guide, show locations of units, enemy bases, and key terrain points.
Dedicated BATTLE.NET guide explains how to find and manage friends, chat with other players, and use the matchmaking system to find multiplayer matches at appropriate skill levels.
Dedicated MP BEGINNER guide offers early build suggestions for all 3 races, plus strategies for first-time players.
MASSIVE MULTIPLAYER STRATEGY is gleaned from matches with amateur gamers, plus professional players from all over the world.
Multiplayer coverage includes RTS basics; coverage of ALL TERRAN, PROTOSS, and ZERG UNITS; COMBAT strategies, and MULTIPLAYER MAPS.
PLUS: the book is hardcover with a foil treatment on the cover!
ALSO INCLUDED: An A-frame multi-player map stand that displays ALL 50 Game launch multiplayer maps! This secret weapon will allow you to see through the fog of war and you re your opponents out.

Since Lightroom first launched, Scott Kelby's The Lightroom Book for Digital Photographers has been the world's #1 best-selling Lightroom book. In this latest version for Lightroom 3, Scott uses his same step-by-step, plain-English style and layout to make learning Lightroom easy and fun. Scott doesn't just show you which sliders do what. Instead, by using the following three simple, yet brilliant, techniques that make it just an incredible learning tool, this book shows you how to create your own photography workflow using Lightroom:

1) Scott shares his own personal settings and studio-tested techniques.  He trains thousands of Lightroom users at his Lightroom Live! tour and knows first hand what really works and what doesn't.

2) The entire book is laid out in a real workflow order with everything step by step, so you can begin using Lightroom like a pro from the start.

3) What really sets this book apart are the last two chapters. This is where Scott dramatically answers his #1 most-asked Lightroom question, which is: Exactly what order am I supposed to do things in, and where does Photoshop fit in? Plus, this is the first version of the book that includes his famous 7-Point System for Lightroom, which lets you focus on mastering just the seven most important editing techniques.

The Adobe Photoshop Lightroom 3 Book for Digital Photographers is the first and only book to bring the whole process together in such a clear, concise, and visual way.

The best-selling author of The Big Switch returns with an explosive look at technology’s effect on the mind. “Is Google making us stupid?” When Nicholas Carr posed that question, in a celebrated Atlantic Monthly cover story, he tapped into a well of anxiety about how the Internet is changing us. He also crystallized one of the most important debates of our time: As we enjoy the Net’s bounties, are we sacrificing our ability to read and think deeply?

Now, Carr expands his argument into the most compelling exploration of the Internet’s intellectual and cultural consequences yet published. As he describes how human thought has been shaped through the centuries by “tools of the mind”—from the alphabet to maps, to the printing press, the clock, and the computer—Carr interweaves a fascinating account of recent discoveries in neuroscience by such pioneers as Michael Merzenich and Eric Kandel. Our brains, the historical and scientific evidence reveals, change in response to our experiences. The technologies we use to find, store, and share information can literally reroute our neural pathways.

Building on the insights of thinkers from Plato to McLuhan, Carr makes a convincing case that every information technology carries an intellectual ethic—a set of assumptions about the nature of knowledge and intelligence. He explains how the printed book served to focus our attention, promoting deep and creative thought. In stark contrast, the Internet encourages the rapid, distracted sampling of small bits of information from many sources. Its ethic is that of the industrialist, an ethic of speed and efficiency, of optimized production and consumption—and now the Net is remaking us in its own image. We are becoming ever more adept at scanning and skimming, but what we are losing is our capacity for concentration, contemplation, and reflection.

Part intellectual history, part popular science, and part cultural criticism, The Shallows sparkles with memorable vignettes—Friedrich Nietzsche wrestling with a typewriter, Sigmund Freud dissecting the brains of sea creatures, Nathaniel Hawthorne contemplating the thunderous approach of a steam locomotive—even as it plumbs profound questions about the state of our modern psyche. This is a book that will forever alter the way we think about media and our minds.

The definitive guide on how to prepare for any crisis--from global financial collapse to a pandemic

It would only take one unthinkable event to disrupt our way of life. If there is a terrorist attack, a global pandemic, or sharp currency devaluation--you may be forced to fend for yourself in ways you've never imagined. Where would you get water? How would you communicate with relatives who live in other states? What would you use for fuel?

Survivalist expert James Wesley, Rawles, author of Patriots and editor of SurvivalBlog.com, shares the essential tools and skills you will need for you family to survive, including:

Water: Filtration, transport, storage, and treatment options.
Food Storage: How much to store, pack-it-yourself methods, storage space and rotation, countering vermin.
Fuel and Home Power: Home heating fuels, fuel storage safety, backup generators.
Garden, Orchard Trees, and Small Livestock: Gardening basics, non-hybrid seeds, greenhouses; choosing the right livestock.
Medical Supplies and Training: Building a first aid kit, minor surgery, chronic health issues.
Communications: Following international news, staying in touch with loved ones.
Home Security: Your panic room, self-defense training and tools.
When to Get Outta Dodge: Vehicle selection, kit packing lists, routes and planning.
Investing and Barter: Tangibles investing, building your barter stockpile. And much more.

How to Survive the End of the World as We Know It is a must-have for every well-prepared family.

Can you imagine valuing a book so much that you send the author a Thank You letter?

Hundreds of thousands of project managers understand why PMP Exam Prep by Rita Mulcahy, PMP, is a worldwide best-seller. Is it Rita's years of PMP exam preparation experience? The endless hours of ongoing research? The interviews with project managers who failed the exam, to identify gaps in their knowledge? Or is it the razor-sharp focus on making sure project managers don't waste a single minute of their time studying any more than they absolutely have to? Actually, it's all of the above.

PMP Exam Prep, Sixth Edition by Rita Mulcahy contains hundreds of updates and improvements from previous editions--including new exercises and sample questions never before in print. Offering hundreds of sample questions, critical time-saving tips plus games and activities available nowhere else, this book will help you pass the PMP exam on your FIRST try.

With the new edition of this proven bestseller, Photoshop users can master the power of Photoshop CS5 with internationally renowned photographer and Photoshop hall-of-famer Martin Evening by their side. 

In this acclaimed reference work, Martin covers everything from the core aspects of working in Photoshop to advanced techniques for professional results. subjects covered include organizing a digital workflow, improving  creativity, output, automating Photoshop, and using Camera RAW. The style of the book is extremely clear, with real examples, diagrams, illustrations, and step-by-step explanations supporting the text throughout. This is, quite simply, the essential reference for photographers of all levels using Photoshop.

* Learn Photoshop the Martin Evening way! Everything you need to know for superb photographic results using Photoshop CS5

* Accompanying DVD includes the images used in the book, as well as QuickTime movie tutorials that show you how to get results fast

* Packed with diagrams, step-by-steps, and over 750 color images

In early reviews, geeks raved about Windows 7. But if you're an ordinary mortal, learning what this new system is all about will be challenging. Fear not: David Pogue's Windows 7: The Missing Manual comes to the rescue. Like its predecessors, this book illuminates its subject with reader-friendly insight, plenty of wit, and hardnosed objectivity for beginners as well as veteran PC users.

Windows 7 fixes many of Vista's most painful shortcomings. It's speedier, has fewer intrusive and nagging screens, and is more compatible with peripherals. Plus, Windows 7 introduces a slew of new features, including better organization tools, easier WiFi connections and home networking setup, and even touchscreen computing for those lucky enough to own the latest hardware.

With this book, you'll learn how to:

• Navigate the desktop, including the fast and powerful search function
• Take advantage of Window's apps and gadgets, and tap into 40 free programs
• Breeze the Web with Internet Explorer 8, and learn the email, chat, and videoconferencing programs
• Record TV and radio, display photos, play music, and record any of these to DVD using the Media Center
• Use your printer, fax, laptop, tablet PC, or smartphone with Windows 7
• Beef up your system and back up your files
• Collaborate and share documents and other files by setting up a workgroup network

Humanity has reached the stars, joining the vast galactic community of alien species. But beyond the fringes of explored space lurk the Reapers, a race of sentient starships bent on “harvesting” the galaxy’s organic species for their own dark purpose.

The Illusive Man, leader of the pro-human black ops group Cerberus, is one of the few who know the truth about the Reapers. To ensure humanity’s survival, he launches a desperate plan to uncover the enemy’s strengths—and weaknesses—by studying someone implanted with modified Reaper technology. He knows the perfect subject for his horrific experiments: former Cerberus operative Paul Grayson, who wrested his daughter from the cabal’s control with the help of Ascension project director Kahlee Sanders.

But when Kahlee learns that Grayson is missing, she turns to the only person she can trust: Alliance war hero Captain David Anderson. Together they set out to find the secret Cerberus facility where Grayson is being held. But they aren’t the only ones after him. And time is running out.

As the experiments continue, the sinister Reaper technology twists Grayson’s mind. The insidious whispers grow ever stronger in his head, threatening to take over his very identity and unleash the Reapers on an unsuspecting galaxy.
 
This novel is based on a Mature-rated video game.

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.